SIZZLE SWFL RESTAURANT WEEK
GRAPHIC DESIGN + VIDEOGRAPHY + PHOTOGRAPHY
THE GOAL
Increase revenue at SWFL restaurants
Sizzle SWFL Restaurant Week is a 14-day semi-annual, charity-driven event that allows locals (and visitors) to channel their inner foodie and try all the restaurants on their wish lists.
Restaurants offer a specially crafted, two-course lunch and/or a three-course dinner with fixed-price menus.
The event allows people to try multiple restaurants that may normally be out of their price range and will send diners on a tasting tour throughout Southwest Florida.
The overall goal of Sizzle SWFL Restaurant Week is to encourage people to visit the best local restaurants during a normally slow time of year and help expose people to our amazing restaurants!
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THE WORK
Taping into the community through food & beverage
The essence of this event is deeply rooted in its marketing strategy. From 2018 to 2020, I had the privilege of significantly contributing to the creation of captivating content for its promotion.
I took charge of designing alluring signage, eye-catching newspaper/ magazine ads, enticing flyers, and appealing menus which were circulated in five cities: Marco Island, Naples, Bonita Springs, Fort Myers, and Cape Coral.
Furthermore, I played a vital role in capturing tantalizing images of the delectable dishes, which were showcased across various promotional platforms. Additionally, I had the opportunity to film live videos that skillfully showcased each participating restaurant, their remarkable Sizzle Restaurant Week menu items, and the talented chefs, owners, and managers behind them.
• 350,000 +
Reservations per edition
• 75+ Restaurants
Participating
• 5 Cities
Throughout SWFL
• $50,000+
in Scholarships donated to
FGCU students
• 127,000+
Email Subscribers
• 265,000+
Social Reach
• 1,000+
Daily Website Traffic
THE RESULTS
The effort I invested with my team played a pivotal role in successfully driving two bi-annual, 14-day events for a consecutive period of two years. These remarkable events involved over 75 restaurants spanning across Southwest Florida (SWFL), accompanied by a spectacular ticketed kick-off tasting event known as "First Bite," which attracted more than 500 attendees. Moreover, my contributions also help to the establishment of a scholarship fund and a ridiculous amount of calories.
CREDITS
Graphic Design, Photography, Live Video: Melvin Silverio
Founder & PR: Rafael Feliciano
Advertising, Social Media: Guy Clarke
Team Lead, Digital Marketing: Vanessa Fernandez
Photography: Cameron Thomas
Videography: Alexis Lavoe
