THE GOAL ​

Create a brand that reflects the essence of Bonita Springs

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Rooftop at Riverside is the first family-friendly food truck park and entertainment venue coming to Bonita Spring, Florida.

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Situated in the heart of Bonita, its objective is to foster a sense of community in a serene yet sophisticated setting, offering an exceptional dining and bar experience that caters to the entire family.

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Set to open in Fall 2023, in 2021 I began designing the brand. 

THE WORK

Bringing Rooftop at Riverside to life 

Over the span of 2 months with regular meetings, conversations, and emails with the owners my team we were able to create the brand of Rooftop at Riverside. The process began with research of the industry, competitors, target audience along with communicating with the owner to solidify what their brand values are. 

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The next steps that followed were drafting the initial concepts and refining through feedback. I took all feedback to create a brand book which consisted of their brand identity, company values, the logo, color palette, typography, brand voice, brand personality, and practical mock ups.